Marketing is such a broad term and that’s because it’s a puzzle made up of many pieces, with no single piece more important than the other.
Putting this puzzle together in a way where your marketing strategy is delivering your brand growth and ROI targets is not an easy task, especially since the way the pieces fit together are continuously evolving due to the everchanging marketplace and technology solutions.
That’s where PSM Advisor comes in!
We put together your marketing puzzle to deliver the results you need to grow your bottom line.
While we wholeheartedly believe that marketing is a continuous experiment, its not going through the motions haphazardly hoping that something works.
PSM Advisor is your Marketing partner solving your Brand Growth challenges by defining and implementing your strategy to reach your customers.
Our winning formula?
Getting to Know You + Art + Science + Action
Getting To Know You
We dive deep into your business to understand where you are today, where you want to be, and the gaps that exist in reaching your goals.
We go beyond Marketing, we want to know your operating model from Sales, Customer Care, Fulfillment, Scheduling, etc…
One step further, we go through your customer journey from end to end to get your customers’ point of view of what it’s like to interact with you.
As an extension of Getting To Know You, we want to hear your story and understand what makes you different from your competitors and what drives you.
Our critical question – What’s your WHY?
We bring your story to life and ensure that no matter what ads, collateral, and assets we create for you, your story will be showcased in some form or fashion.
We take our findings and analysis on your current sales conversions and campaign performance to work backwards to identify any critical areas that need resolution BEFORE any new campaigns should be launched.
In parallel, we explore your current customer segmentation to define which segments should be targeted for new acquisition vs upgrade opportunities.
We emphatically believe information without action is useless and no matter how precise you want to be, you will never have 100% of the data you need to make a decision.
We have a strong bias towards action and move quickly to build and launch well thought-out and planned campaigns.
Missed revenue opportunities are something that we don’t take lightly.
Our approach – Have enough information to give you an 80% confidence level that you’re moving in the right direction and let’s roll!
Your Success is Our Success, Simple as That
At the end of the day, revenue is what matters and that’s how we measure our performance.
We would love the opportunity to have a conversation with you to help you grow your brand.
Take a look at our Consulting services to learn more.