Marketing is such a broad term and that’s because it’s a puzzle made up of many pieces, with no single piece more important than the other.

Companies, especially Mid-Size companies, struggle with not only defining an effective marketing strategy, they also struggle with execution.

PSM Advisor is your Marketing partner solving your Customer Growth challenges by defining and implementing strategies around Marketing and Sales.

We help Mid-Size companies define, execute, and manage their marketing strategies.

What we do

  1. Build and Optimize Marketing Channels
  2. Implement Lifecycle Marketing Strategies to acquire and retain your ideal customers
  3. New Product Development
  4. Digital Marketing capabilities focused on both online and offline targeting

Our approach is simple


The PSM advisor Difference

When you sit with us the first time, you’ll notice that we work backwards from your goal.

We dive deep into your business to understand what it will take to run a business at a new level of revenue.

To have effective marketing, is to understand all of the various moving parts of the business.

It’s not as simple as just growing your sales, but how are the other functional areas going to be impacted by such growth.

This ensures a successful launch in the market and each group within your organization is able to support your customers with the new value offering.

You can increase sales volume all you want, but if your operations can’t handle the pace, you’ll end up at a loss vs achieving your growth goals.

As we engage with you, you will hear us use the terms ‘Our Customer’ and ‘What We Should Do’, as we fully immerse ourselves in your business and partner with you from the beginning til the very end. 

Your Success is Our Success, Simple as That

The core of our performance reporting is centered around:

  1. Did we increase new customer acquisition?
  2. Did we increase the lifetime value of existing customers?

At the end of the day, revenue is what matters and that’s how we measure our performance.


Take a look at our Consulting services to learn more.

Reach out to us to learn how we can help you achieve your goals.

We would love the opportunity to have a discussion with you to see how we can help you overcome some of your key challenges.

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PART II – Home Services & Customer Insights

Following up on our previous blog on how the Home Services Industry needs help with customer insights ( https://psmadvisor.com/2019/05/21/home-services-industry-needs-help-with-customer-insights/ ) we will discuss some tips on getting this data. Let’s face it, your customers depend on you, yet they only think of you when something breaks and you are not top-of-mind. It’s the nature of … Continue reading PART II – Home Services & Customer Insights

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