Want to know what’s really going on with your marketing campaigns?
LISTEN TO SALES CALLS
In the B2C and D2C world, this is a huge volume of recordings to go through, but well worth the effort.
Here’s a matrix that we use to help us focus on the key areas:
|Call Volume||Conversion Rate||Indicators|
|High||Low||Scripting, Training, Promotional Messaging|
|Low||Low||Look at everything from end to end|
Listening to calls helps give you the full story on what’s really happening with your campaigns that simply, looking at spreadsheets and reports will not.
Data is a great compass to help point you in the right direction, but from there, listen to the call recordings to give you insights you need behind the numbers from your reports.