How To Know What’s Really Going On With Your Campaign

Want to know what’s really going on with your marketing campaigns?


In the B2C and D2C world, this is a huge volume of recordings to go through, but well worth the effort.

Here’s a matrix that we use to help us focus on the key areas:

Call VolumeConversion RateIndicators
HighLowScripting, Training, Promotional Messaging
LowHighPromotional Messaging
LowLowLook at everything from end to end

Listening to calls helps give you the full story on what’s really happening with your campaigns that simply, looking at spreadsheets and reports will not.

Data is a great compass to help point you in the right direction, but from there, listen to the call recordings to give you insights you need behind the numbers from your reports.

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