Want to know what’s really going on with your marketing campaigns?
LISTEN TO SALES CALLS
In the B2C and D2C world, this is a huge volume of recordings to go through, but well worth the effort.
Here’s a matrix that we use to help us focus on the key areas:
| Call Volume | Conversion Rate | Indicators |
| High | High | Utopia!!! |
| High | Low | Scripting, Training, Promotional Messaging |
| Low | High | Promotional Messaging |
| Low | Low | Look at everything from end to end |
Listening to calls helps give you the full story on what’s really happening with your campaigns that simply, looking at spreadsheets and reports will not.
Data is a great compass to help point you in the right direction, but from there, listen to the call recordings to give you insights you need behind the numbers from your reports.
