Many believe that casting a wide net will help with their overall sales growth, specifically with building the size of the top funnel because of the traditional "its a number game" mentality. However, this is far from reality. In fact, companies are investing more and more each year just to sustain the previous year's revenue … Continue reading Target Marketing
Following up on our previous blog on how the Home Services Industry needs help with customer insights ( https://psmadvisor.com/2019/05/21/home-services-industry-needs-help-with-customer-insights/ ) we will discuss some tips on getting this data. Let's face it, your customers depend on you, yet they only think of you when something breaks and you are not top-of-mind. It's the nature of … Continue reading PART II – Home Services & Customer Insights
The Home Services industry is not only adopting technology to perform the jobs better, but also to start engaging the customers differently. However, the ecosystem is becoming a mix-match of solutions that is creating app fatigue from the Techs and the Customers on which one to use for which purpose (billing, viewing the job, scheduling, … Continue reading Home Services Industry Needs Help with Customer Insights
"We need to differentiate...." "This is a great idea, we can really generate new growth from this" "Who else is doing this?" "Why isn't anyone else doing it?" "Hmmm, seems to risky since no one else is doing it" I hear this far too often. It's the classic of wanting to be different, but deep … Continue reading Do Your Thing, Don’t Worry About Competition
Whether you are looking at improving an existing process or establishing a new one, it can all seem daunting, especially when trying to ensure that it doesn't take forever to implement. So...what's the starting point? There are 2 questions to answer as your starting point... What is the purpose of the functional area? What tasks … Continue reading Process Design – Where To Start???