Do Your Thing, Don’t Worry About Competition

"We need to differentiate...." "This is a great idea, we can really generate new growth from this" "Who else is doing this?" "Why isn't anyone else doing it?" "Hmmm, seems to risky since no one else is doing it" I hear this far too often. It's the classic of wanting to be different, but deep … Continue reading Do Your Thing, Don’t Worry About Competition

Turning Customer Complaints Into Gold – Conclusion

Conclusion to the Turning Customer Complaints Into Gold series. A brief outline of the topics that are part of this series: Embrace Complaints Dive deeper in understanding your customers Define and implement an engagement strategy Create new benefits that will better serve your customers Build a retention program that encompasses your engagement strategy and new … Continue reading Turning Customer Complaints Into Gold – Conclusion

Turning Customer Complaints Into Gold Part 3 – Define and Implement an Engagement Strategy

Continuing the Turning Customer Complaints Into Gold series, this is part 3, Define and Implement an Engagement Strategy. A brief outline of the topics that are part of this series: Embrace Complaints Dive deeper in understanding your customers Define and implement an engagement strategy Create new benefits that will better serve your customers Build a … Continue reading Turning Customer Complaints Into Gold Part 3 – Define and Implement an Engagement Strategy

Turning Customer Complaints Into Gold Part 2 – Deeper Understanding of Customers

Continuing the Turning Customer Complaints Into Gold series, this is part 2, Understanding your customers at a deeper level. A brief outline of the topics that are part of this series: Embrace Complaints Dive deeper in understanding your customers Define and implement an engagement strategy Create new benefits that will better serve your customers Build … Continue reading Turning Customer Complaints Into Gold Part 2 – Deeper Understanding of Customers