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PART II – Home Services & Customer Insights

Following up on our previous blog on how the Home Services Industry needs help with customer insights ( https://psmadvisor.com/2019/05/21/home-services-industry-needs-help-with-customer-insights/ ) we will discuss some tips on getting this data. Let's face it, your customers depend on you, yet they only think of you when something breaks and you are not top-of-mind. It's the nature of … Continue reading PART II – Home Services & Customer Insights

Home Services Industry Needs Help with Customer Insights

The Home Services industry is not only adopting technology to perform the jobs better, but also to start engaging the customers differently. However, the ecosystem is becoming a mix-match of solutions that is creating app fatigue from the Techs and the Customers on which one to use for which purpose (billing, viewing the job, scheduling, … Continue reading Home Services Industry Needs Help with Customer Insights

Do Your Thing, Don’t Worry About Competition

"We need to differentiate...." "This is a great idea, we can really generate new growth from this" "Who else is doing this?" "Why isn't anyone else doing it?" "Hmmm, seems to risky since no one else is doing it" I hear this far too often. It's the classic of wanting to be different, but deep … Continue reading Do Your Thing, Don’t Worry About Competition

Turning Customer Complaints Into Gold – Conclusion

Conclusion to the Turning Customer Complaints Into Gold series. A brief outline of the topics that are part of this series: Embrace Complaints Dive deeper in understanding your customers Define and implement an engagement strategy Create new benefits that will better serve your customers Build a retention program that encompasses your engagement strategy and new … Continue reading Turning Customer Complaints Into Gold – Conclusion