The Home Services industry is not only adopting technology to perform the jobs better, but also to start engaging the customers differently. However, the ecosystem is becoming a mix-match of solutions that is creating app fatigue from the Techs and the Customers on which one to use for which purpose (billing, viewing the job, scheduling,… Continue reading Home Services Industry Needs Help with Customer Insights
"We need to differentiate...." "This is a great idea, we can really generate new growth from this" "Who else is doing this?" "Why isn't anyone else doing it?" "Hmmm, seems to risky since no one else is doing it" I hear this far too often. It's the classic of wanting to be different, but deep… Continue reading Do Your Thing, Don’t Worry About Competition
Whether you are looking at improving an existing process or establishing a new one, it can all seem daunting, especially when trying to ensure that it doesn't take forever to implement. So...what's the starting point? There are 2 questions to answer as your starting point... What is the purpose of the functional area? What tasks… Continue reading Process Design – Where To Start???
Conclusion to the Turning Customer Complaints Into Gold series. A brief outline of the topics that are part of this series: Embrace ComplaintsDive deeper in understanding your customersDefine and implement an engagement strategyCreate new benefits that will better serve your customersBuild a retention program that encompasses your engagement strategy and new benefit offerings As we… Continue reading Turning Customer Complaints Into Gold – Conclusion
Continuing the Turning Customer Complaints Into Gold series, this is part 3, Define and Implement an Engagement Strategy. A brief outline of the topics that are part of this series: Embrace ComplaintsDive deeper in understanding your customersDefine and implement an engagement strategyCreate new benefits that will better serve your customersBuild a retention program that encompasses… Continue reading Turning Customer Complaints Into Gold Part 3 – Define and Implement an Engagement Strategy
