Background
A Home Security company was looking at implementing digital ad campaigns to increase their brand awareness and inbound sales to supplement their current field sales activity to drive new customer acquisition.
Issue
Their main issue for growth was scale.
Their field sales team model was a mixture of in-house employees and contracts that would canvass their assigned territories.
They couldn’t keep pace with recruiting, hiring, and training fast enough to hit their sales projections.
Their current brand awareness was minimal as they were not actively marketing their services and products outside of the field sales teams.
Thus, their call centers were receiving minimal sales calls and their website was delivering a very small amount of customer inquiry form leads.
Approach
We first looked at their website organic performance to establish a baseline of how their online presence is performing.
From there we developed a market launch strategy where we would blitz a specific market with digital campaigns in conjunction with their field sales efforts.
We then developed promotional customer incentives to help boost customer interest and overall sales conversion from inbound opportunities.
Solution
We developed and executed various inbound channels and implemented our sales automation platform.
- Digital Ad Campaigns
- Creative design (ads, landing pages)
- Contextual and keyword programming
- Targeted ad distribution
- PPC
- Sales Automation
- Creative design (email, sms, voicemail templates)
- Automated outreach workflow to connect customers to inside sales reps
- Warm Transfer Campaigns
- Onboarded a lead generation partner that provides inbound warm transfer calls into company’s call center
Results
Our marketing campaigns and sales automation solution resulted in significant growth across multiple areas for inbound sales.
Special Note – due to the company going through M&A activity, we were unable to continue serving them.
