Want to know what’s really going on with your marketing campaigns? LISTEN TO SALES CALLS In the B2C and D2C world, this is a huge volume of recordings to go through, but well worth the effort. Here’s a matrix that we use to help us focus on the key areas: Call VolumeConversion RateIndicatorsHighHighUtopia!!!HighLowScripting, Training, Promotional… Continue reading How To Know What’s Really Going On With Your Campaign
Today we remember all of the precious lives that were lost on September 11, 2001. Our thoughts, prayers, and best wishes for all of the surviving family members. #neverforgotten#unitedwestand#911memorial#USA#together#love
Remembering and honoring the courageous soldiers, police officers, and fire fighters who lost their lives protecting us. A huge thank you to their families for supporting them and also making the sacrifice of sending their loved ones for all of us. THANK YOU!!!!
Many believe that casting a wide net will help with their overall sales growth, specifically with building the size of the top funnel because of the traditional "its a number game" mentality. However, this is far from reality. In fact, companies are investing more and more each year just to sustain the previous year's revenue… Continue reading Target Marketing
Following up on our previous blog on how the Home Services Industry needs help with customer insights ( https://psmadvisor.com/2019/05/21/home-services-industry-needs-help-with-customer-insights/ ) we will discuss some tips on getting this data. Let's face it, your customers depend on you, yet they only think of you when something breaks and you are not top-of-mind. It's the nature of… Continue reading PART II – Home Services & Customer Insights