what is programmatic display advertising?
Programmatic Display is an automated form of purchasing display inventory that cuts out the manual work and makes it possible to dedicate more time to analysis and strategic optimizations.
This is taken a step further by Real-Time Bidding (RTB), which is bidding on individual impressions based on how valuable they are to you.
Instead of paying a flat Cost Per 1000 Impressions (CPM), you pay a dynamic CPM that allows you to save money and focus on the individual users who are most likely to convert.
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