We work with you to define a winning strategy that will deliver the customer growth that you are looking for.
Customer growth goes beyond new acquisition. It is ultimately increasing the lifetime value (LTV) of your customer base creating a solid foundation for sustainable growth.
Growing your customer is not done in a silo where the burden is carried by a single functional group within your company, but rather shared across multiple functional groups.
Our Approach
We take a holistic view of your business and our process is in-depth, yet simple.
- Deep dive into your current state today
- Understand where you want to be tomorrow
- Identify the gaps and opportunities
- Develop an overarching strategy and functional alignment
- Build and implement the necessary changes
At the end, you will have a complete view of all of the moving pieces required to change to achieve your growth goals.
We dive into these primary areas
Product Development
Whether you are looking at creating a totally brand new core product or bundling with a product that is outside of your core, we look at the following:
- Is your competition doing something similar
- Develop a hypothetical proforma based on assumptions that your team and our team defined
- Companies out there that you can partner with to leverage brand strengths and quick market launch
- And more…
Customer Segmentation
Each of your segmented customers will not only respond differently to new products and services, but they will also require a variation of your products and services. One size does not fit all.
Retention
Retention has many different aspects to it and is not just one magic bullet. The two main categories, keeping in mind that each category has many layers:
- Customer Success. Ensuring that your customers are successfully using your products and services and ultimately receiving the benefits that they bought into.
- Customer Engagement. Ensuring that you are engaging your customers at the right time with relevant information with ease to them.
Marketing Channels
We take a comprehensive look at the different marketing channels that you have deployed and work with you on making them more effective as well as introducing new channels where it makes sense.
Sales Channels
We take a comprehensive look at the different sales channels that you have deployed and work with you on making them more effective as well as introducing new channels where it makes sense.
Each of these areas are interdependent and changes in any one area will have some sort of trickle-down impact to the other areas.
We look at these areas collectively and not just in silos so that dependencies are not missed and most importantly, your customers receive their desired value.