Facebook/Instagram Advertising Is Becoming As Powerful As Search
Facebook & Instagram have over 1.8 billion users that spend on average 1 – 2 hours a day on their platforms. And the granular nature of user data allows our agency to create audiences and target segments that are likely to be your ideal client base. Below is a sample of the targeting capabilities available via Facebook/Instagram:
- Age, Sex (Male/Female/Transgender)
- Zip Code/City, State
- Interests, Behavior
As Of July 2016, There Were Over 2 BILLION Searches PER DAY On Facebook. Are You Being Found?
Facebook provides 1,500 filters that allow for granular reach and brand awareness campaigns so you are speaking to those people that matter the most to your advertising campaign.
PSM Advisor has access to proprietary technologies that allow us to go beyond those 1,500 filters including:
- Targeting people who checked into locations
- Matching to physical addresses of CRM lists (We achieve 50 – 80% match rates)
- People who engaged with particular facebook pages (liked)
- Targeting people who engaged with content centered around particular keywords
- Directly message those individuals in addition to the Ads served to them
Reach out to us to learn how we can help you achieve your goals.