Turning Customer Complaints Into Gold – Conclusion

Conclusion to the Turning Customer Complaints Into Gold series. A brief outline of the topics that are part of this series: Embrace Complaints Dive deeper in understanding your customers Define and implement an engagement strategy Create new benefits that will better serve your customers Build a retention program that encompasses your engagement strategy and new … Continue reading Turning Customer Complaints Into Gold – Conclusion

Turning Customer Complaints Into Gold Part 3 – Define and Implement an Engagement Strategy

Continuing the Turning Customer Complaints Into Gold series, this is part 3, Define and Implement an Engagement Strategy. A brief outline of the topics that are part of this series: Embrace Complaints Dive deeper in understanding your customers Define and implement an engagement strategy Create new benefits that will better serve your customers Build a … Continue reading Turning Customer Complaints Into Gold Part 3 – Define and Implement an Engagement Strategy

Turning Customer Complaints Into Gold Part 2 – Deeper Understanding of Customers

Continuing the Turning Customer Complaints Into Gold series, this is part 2, Understanding your customers at a deeper level. A brief outline of the topics that are part of this series: Embrace Complaints Dive deeper in understanding your customers Define and implement an engagement strategy Create new benefits that will better serve your customers Build … Continue reading Turning Customer Complaints Into Gold Part 2 – Deeper Understanding of Customers

Turning Customer Complaints Into Gold Part 1 – Embrace Complaints

In my previous post, Turning Customer Complaints Into Gold, I wrote about how customer complaints are awesome and can be one of the most useful inputs for you to grow your business and set yourself apart in the marketplace. A brief outline of the topics that I’ll be covering in various parts: Embrace Complaints Dive deeper … Continue reading Turning Customer Complaints Into Gold Part 1 – Embrace Complaints