Turning Customer Complaints Into Gold – Conclusion

Conclusion to the Turning Customer Complaints Into Gold series. A brief outline of the topics that are part of this series: Embrace Complaints Dive deeper in understanding your customers Define and implement an engagement strategy Create new benefits that will better serve your customers Build a retention program that encompasses your engagement strategy and new … Continue reading Turning Customer Complaints Into Gold – Conclusion

Turning Customer Complaints Into Gold Part 3 – Define and Implement an Engagement Strategy

Continuing the Turning Customer Complaints Into Gold series, this is part 3, Define and Implement an Engagement Strategy. A brief outline of the topics that are part of this series: Embrace Complaints Dive deeper in understanding your customers Define and implement an engagement strategy Create new benefits that will better serve your customers Build a … Continue reading Turning Customer Complaints Into Gold Part 3 – Define and Implement an Engagement Strategy

Turning Customer Complaints Into Gold Part 2 – Deeper Understanding of Customers

Continuing the Turning Customer Complaints Into Gold series, this is part 2, Understanding your customers at a deeper level. A brief outline of the topics that are part of this series: Embrace Complaints Dive deeper in understanding your customers Define and implement an engagement strategy Create new benefits that will better serve your customers Build … Continue reading Turning Customer Complaints Into Gold Part 2 – Deeper Understanding of Customers

Turning Customer Complaints Into Gold Part 1 – Embrace Complaints

In my previous post, Turning Customer Complaints Into Gold, I wrote about how customer complaints are awesome and can be one of the most useful inputs for you to grow your business and set yourself apart in the marketplace. A brief outline of the topics that I’ll be covering in various parts: Embrace Complaints Dive deeper … Continue reading Turning Customer Complaints Into Gold Part 1 – Embrace Complaints

Turning Customer Complaints Into Gold

Customer complaints…raise your hands if you like them? As expected, no hand is raised. Stressful and expensive are some of the common thoughts that we have about them. However, I’d like to say that customer complaints are AWESOME and here’s why. Yes, an unhappy customer is not a great thing to have, but a complaint … Continue reading Turning Customer Complaints Into Gold