Want to know what’s really going on with your marketing campaigns? LISTEN TO SALES CALLS In the B2C and D2C world, this is a huge volume of recordings to go through, but well worth the effort. Here’s a matrix that we use to help us focus on the key areas: Call VolumeConversion RateIndicatorsHighHighUtopia!!!HighLowScripting, Training, Promotional… Continue reading How To Know What’s Really Going On With Your Campaign
