Want to know what’s really going on with your marketing campaigns? LISTEN TO SALES CALLS In the B2C and D2C world, this is a huge volume of recordings to go through, but well worth the effort. Here’s a matrix that we use to help us focus on the key areas: Call VolumeConversion RateIndicatorsHighHighUtopia!!!HighLowScripting, Training, Promotional… Continue reading How To Know What’s Really Going On With Your Campaign
Continuing on the theme "Moments that Matter"... In previous posts I highlighted how focusing on retention, you'll realize a lift in sales in the long-term; i.e. scalable & sustainable growth. I'd like to highlight how you can create a Moment that Matters during the sales process; which will in-turn strengthen your retention. I will use… Continue reading Moments that Matter = Stronger Sales
There have been many articles, postings, and blogs about increasing customer loyalty through engagement by creating moments that matter. There are some industries and companies within their respective industry that excel at this; however, one industry in particular that I'd like to highlight is the Energy & Utility sector. Both regulated and de-regulated markets interestingly… Continue reading Moments that Matter = Customer Loyalty
