Do Your Thing, Don’t Worry About Competition

"We need to differentiate...." "This is a great idea, we can really generate new growth from this" "Who else is doing this?" "Why isn't anyone else doing it?" "Hmmm, seems to risky since no one else is doing it" I hear this far too often. It's the classic of wanting to be different, but deep … Continue reading Do Your Thing, Don’t Worry About Competition

Turning Customer Complaints Into Gold – Conclusion

Conclusion to the Turning Customer Complaints Into Gold series. A brief outline of the topics that are part of this series: Embrace ComplaintsDive deeper in understanding your customersDefine and implement an engagement strategyCreate new benefits that will better serve your customersBuild a retention program that encompasses your engagement strategy and new benefit offerings As we … Continue reading Turning Customer Complaints Into Gold – Conclusion

Turning Customer Complaints Into Gold Part 3 – Define and Implement an Engagement Strategy

Continuing the Turning Customer Complaints Into Gold series, this is part 3, Define and Implement an Engagement Strategy. A brief outline of the topics that are part of this series: Embrace ComplaintsDive deeper in understanding your customersDefine and implement an engagement strategyCreate new benefits that will better serve your customersBuild a retention program that encompasses … Continue reading Turning Customer Complaints Into Gold Part 3 – Define and Implement an Engagement Strategy